Managing Director of Waterwise
Our fourth Water Hero, Nicci Russell, is the Managing Director of Waterwise, an independent, non-profit NGO in the UK whose mission is to reduce water consumption throughout the UK. Waterwise is a particularly impactful organisation in that it encourages innovative water-saving behaviour amongst governments, industry and citizens alike. Waterwise is widely considered a “leading authority on water efficiency in the UK,” with their work including research, technological and policy innovation, as well as media and events.
Prior to her role as Managing Director, Nicci was Policy Director and co-founder of Waterwise from 2005. Beyond her work with Waterwise, Nicci also served as special advisor for the Department of Environment, Food and Rural Affairs for four years.
Martin Bradbury, chair of Waterwise, describes Nicci as “a highly respected leader in the water sector, with in-depth knowledge and experience.”
Nicci Russell is one of our #100WaterHeroes because of her work with Waterwise and her overall dedication to significantly reducing water consumption throughout the UK.