100 Water Heroes: Lisa Genasci

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Founder and CEO of ADM Capital Foundation

Lisa Genasci is the Founder and CEO of ADM Capital Foundation (ADMCF) that “provides support to some of Asia’s most marginalised children and works to combat intransigent environmental challenges.” ADMCF works with 28 NGO partners across 8 Asian countries, providing strategic funding and various other means of support. Their core focus is to further environmental conservation initiatives throughout Asia “in a manner that is sustainable and sensitive to local cultures.”

Prior to launching ADMFC, Lisa worked at the Associated Press for 10 years and, during her time there, served 3 years as a correspondent in Rio de Janeiro, 3 years on the AP foreign desk in New York and 4 years as a financial reporter. In addition to obtaining her BA degree, she also completed an LLM in Human Rights Law.

When reflecting on ADMCF’s vision, Lisa stated:

"Our goal is to enhance what exists, be impact-driven. We want to provide not just finance but strategic engagement, housing, whatever is necessary … we start always with the need."

In all of their work, ADMCF seeks to combat environmental degradation by supporting initiatives related to marine ecology, water security, air quality, wildlife trade and forestry conservation finance.

Through her work with ADMCF, Lisa has committed herself to combating climate change and environmental degradation throughout Asia. This makes her one of our #100WaterHeroes.