Conservation Program Developer at WWF Regional Office for Africa
Lana Mazahreh is the Conservation Program Developer at WWF Regional Office for Africa, where they seek to “provide innovative solutions to conserve species and their habitats and maintain key ecological services.” Prior to her work with WWF, Lana has been immersed in projects related to the environment, economic development, employment, education and social care.
Lana grew up in Jordan, where she experienced complete water scarcity first-hand, and had to adopt innovative solutions to conserving water from an early age. Her involvement in water-saving projects has continued with as she worked closely with the World Wide Fund for Nature on South Africa’s water crisis.
Lana holds an MBA degree from INSEAD Business School, as well as a BSc Degree in Business Information Systems. She is well-known for her TED talk entitled 3 Thoughtful Ways to Conserve Water, in which she reflects on what we can learn from water-scarce countries who are dealing with what is soon becoming a global issue.
Reflecting on her childhood in water-poor Jordan, Lana notes:
I grew up in Jordan, a water-poor country that has experienced absolute water scarcity since 1973. And still, in 2017, only 10 countries in the world have less water than Jordan. So dealing with a lack of water is quite ingrained in my soul. As soon as I was old enough to learn how to write my name, I also learned that I need to conserve water. My parents would constantly remind my siblings and I to close the tap when we brushed our teeth. We used to fill balloons with flour instead of water when we played.
Lana is one of our #100WaterHeroes for reminding us that we can all make small, water-saving changes to ensure that every drop counts.