Co-Founder of BlockTexx & Founder/CEO of Kusaga Athletic
Graham Ross is the Founder and CEO of Kusaga Athletic, a sustainable sportswear company that has produced the world’s greenest t-shirt. Graham launched Kusaga after realising the environmental impact of the fashion industry. They have developed four sustainable fabrics and manufacture a variety of clothing including sports, casual and inner wear.
Kusaga’s products offer a sustainable alternative to cotton and polyester garments, the most famous of which being the Greenest T-shirt on the Planet, which requires only 1% of the water used to make a cotton t-shirt. This t-shirt not only uses minimal water, but is also plant-based, compostable and biodegradable.
Graham is also the Co-Founder of BlockTexx, “an end to end recycling eco-system incorporating multi-fibre separation facility, recycled textile marketplace and advisory services to drive significant change within the textile industry and the way fashion brands work.” Graham’s belief in the need for closed loop sourcing in the textile industry led to his involvement in BlockTexx, as he turned to the Internet of Things as a possible solution to consumer textile waste.
Writing on the issue of consumer textile water, Graham noted:
It’s time to move past simply collecting textile waste and establish programs that will enable the development of the textile industry and post consumer textile resource streams. I believe the future is a true closed loop sourcing methodology — from raw materials through to consumer use and kept in play within textile recycling. One where new players are encouraged to get involved along the entire supply chain with future uses going beyond current building products and shop rags.
Graham is one of our #100WaterHeroes for creating the Greenest T-shirt on the Planet, and for highlighting the need for closed loop manufacturing in the textile industry.