100 Water Heroes: Abigail & Jamie Forsyth


Founders of KeepCup

Today’s #100WaterHeroes are siblings Abigail and Jamie Forsyth, founders of KeepCup, “the world’s first barista-standard reusable cup.” After launching a Melbourne-based cafe chain in 1998, Abigail and Jamie were shocked to see how much unnecessary waste was produced by disposable packaging. As a solution, they created KeepCup, and now have bases in London and Los Angeles,.

As Managing Director of KeepCup, Abigail has led the company to great heights and furthered the use of reusable coffee cups throughout the world, with their product being sold in over 65 countries. She has also launched Reuse HQ, a section of the KeepCup website that allows users to figure out their personal environmental impact.


In addition to being COO of KeepCup, Jamie is also the Founder and CEO of two other sustainability-focused businesses, Beetbox and Returnr. Beetbox is a lunchbox company that “challeng[es] the inevitability of a poor eating experience when bringing lunch from home or taking away from a café or salad bar.” Offering the world’s first portable glass lunch bowl, Beetbox encourages reusable containers that minimise single-use plastic and packaging waste. Jamie’s other venture is Returnr, an environmental initiative that “aims to replace single use takeaway packaging with equivalent reusable solutions,” and works with cafes to reduce waste.

Abigail and Jamie are today’s #100WaterHeroes because of their strong advocacy for a post-disposable world through manufacturing sustainable, appealing products.

Abigail Linkedin: linkedin.com/in/abigail-forsyth-57007613

Jamie Linkedin: linkedin.com/in/jamieforsyth

KeepCup Twitter: @KeepCup