Media Manager

The Media Manager is a new role that will be responsible for planning, developing and implementing marketing strategies, communications and public relations activities, both external and internal to support our rapidly expanding operations – in particular our #RunningDry campaign. In addition, the successful applicant will be responsible for promoting our messaging through the full range of media channels in China and overseas. You will report directly to the CEO and will form part of our senior management team. Together with the CEO, Campaign Director & Logistics Manager, you will ensure all elements of the #RunningDry campaign, events and activities are fully supported with appropriate media and communications to fully leverage our messages.

We are looking for an individual with creative, strategic and analytical skills who has demonstrated experience in dealing with the media and has a commitment to supporting an organization setting out to change the world. You should be passionate about what you do, and able to provide the type of leadership on media, communications and public relations we need to help us build our online and offline community.

As the Media Manager, you should possess extremely strong design, creative, communication and people management skills, and have a demonstrated ability to manage in a fast moving, high pressure, dynamic environment.

The position is available immediately for a period of one year with the intention to renew given the right candidate.

This is an exciting role with the potential for travel.  We are looking for a dynamic person with a demonstrated desire to make a difference. Location is flexible, and given the nature of the media, evening and weekend work will be required. The role requires the candidate to have native English communication skills.

If this is you, please send your resume, together with a cover letter in English to: If available, please include links to samples of your written work. Please apply by Friday, July 6, 2018.

Roles and Responsibilities

1) Media

  • Working with the Campaign Director, develop and implement media strategies that support the objectives of the #RunningDry campaign.
  • Develop and distribute releases to the full range of media outlets including national, and local online and offline TV, radio and print and proactively seek media opportunities that support the organization’s and campaign objectives.
  • Evaluate and report on the reach and impact of media activities through regular media monitoring.
  • Research and author articles for the Thirst website, Mina’s website and other social media sites, blogs, newsletters and other media outlets to help promote and support the goals and objectives of #RunningDry campaign
  • Create and maintain media contact lists, liaise with individuals and media outlets and develop and manage relationships with key media partners including outlets, PR agencies and contractors.
  • Regularly pitch editorial features and news about the #RunningDry campaign

2) Advertising

  • Develop, maintain and implement a strategy regarding the acquisition of media, and placement of any audio visual or other advertisements
  • Assess and report on the reach and success of any advertising, including dynamically managing such placement.
  • Coordinate the development, production and distribution of audio-visual materials (TV & Radio CSAs), web-based advertisements and other broadcast media materials.
  • Develop and manage relationships with potential advertising providers.

3) Marketing and Communications

  • Liaise with existing celebrity spokespeople (or their managers) and assist in the recruitment of new talent.
  • Develop and maintain a comprehensive marketing, communications and public relations campaign that support #RunningDry.
  • Ensure all #RunningDry marketing, communications and public relations internally and externally are properly coordinated and managed.
  • Develop and implement a Branding and Messaging document that articulates #RunningDry desired image and position, and ensure that these are consistently implemented throughout the campaign and communicated appropriately internally and externally.
  • Supervise the direction, design, production and distribution of all #RunningDry publications to ensure consistency with the Branding and Messaging document and across the #RunningDry campaign.
  • Coordinate the appearance of all #RunningDry print and electronic materials such as letterhead, use of logo, brochures etc.
  • Support campaign and organization spokespeople through the development of media messaging, briefing notes and act as a media liaison.
  • Ensure appropriate branding and messaging is implemented on site during the #RunningDry expedition.
  • Coordinate with the Campaign Director and Logistics Manager to identify, coordinate and manage any press conferences, group runs, and any “stunts” both in the leadup to and during the #RunningDry campaign.

3) Social Media and Website

  • In consultation with the Campaign Director, oversee the development and running of campaign launch and media sites.
  • Supervise and manage #RunningDry on both the Thirst and Mina’s website, in addition to any other websites developed for specific events and/or campaigns.
  • Create and implement, together with the Campaign Director and advisors, a strategic plan for increasing our community of followers to 1 million
  • In collaboration with the Campaign Director, oversee the development of organizational communications.

4) Budgeting and Management

  • Develop and manage short and long term plans and budgets for marketing/communications/public relations programs and its activities, monitoring and reporting on progress.
  • Identify and manage any third-party relationships with media organisations including agencies, individuals and others supplied by other stakeholders (including sponsors)
  • Manage relationships with the media teams of any sponsors and other stakeholders to ensure uniformity of message and ensure all feedback, concerns & issues are met.

5) Other

  • Manage the day-to-day activities of the media team and directly supervise the work of any volunteers and interns working in the team.
  • Any other duties as directed by Management.

Desired Skills and Experience

Essential Skills and Experience

  • Demonstrated ability to operate in a highly complex, stressful environment.
  • Experience leading and managing teams of people and operate within tight timeframes.
  • Able to function and operate independently.
  • Critical thinking and problem solving skills
  • Planning and organizing
  • Decision-making
  • Solid communication skills
  • Ability to work in a team.
  • Extremely strong negotiation skills
  • Ability to adapt to different environments
  • Integrity.

Desirable skills and experience

  • A degree, preferably in journalism
  • Management experience in media, communications, PR or a related field
  • Existing relationships with major media and media outlets
  • An understanding of water and water related issues
  • Experience in the non-profit environment

Campaign Director

The Campaign Director is a new role that will be responsible for managing one of our key and growing campaigns. As a strategist, manager and implementer, the successful applicant will ensure successful completion of a multifaceted global campaign including supervising and managing media and logistics from a broad range of people across multiple jurisdictions – often in extremely time challenged situations. You will report directly to the CEO but enjoy significant autonomy.

We are looking for an adaptable and motivated performer with a commitment to supporting an organization setting out to change the world. You should be passionate about what you do, and highly experienced in operating multiple components of complex projects within complex, often resource constrained environments.

As the Campaign Director, you should possess extremely strong organizational and people management skills, and have a demonstrated ability to manage in a fast moving, high pressure, dynamic environment.

This is an exciting full-time role. Both location and hours are flexible, and the position will likely to require some travel. Some evening and weekend work will be required. The position is available immediately for a period of 10 months (ending April 30, 2018).

Please send your resume, together with a cover letter in English to:

Roles and responsibilities

1) Strategic Planning

  • Working with Thirst senior management and advisors to define and articulate a plan for the implementation of a global campaign to raise awareness of the water crisis, and drive action amongst consumers and corporations to achieve our campaign goals;
  • Driving the execution of the plan, including working with the Media and Logistics Manager to ensure appropriate delivery of the items articulated in the plan;
  • Identifying risks and developing appropriate risk management and mitigation plans;
  • Identifying and articulating opportunities to advance the purpose and goals of #RunningDry, including mapping out and implementing plans to take advantage of those opportunities;
  • During the execution of the event, responsibility for coalescing and making decisions to ensure delivery of the plan. This will include actively responding to opportunities and threats as they arise;

2) Activation, Branding, Marketing & Messaging

  • Taking the lead on devising an integrated marketing campaign that operates across multiple media and which includes #RunningDry, film and sponsor activation;
  • Working with the Media Manager to ensure proper and appropriate consultations with external media and PR advisors, and the development and management of messages and branding applicable to the campaign and to ensure consistency across the campaign;
  • Managing and coordinating with the Media Manager and Logistics Manager the production and management of the campaign including TV, radio, events, public relations, social media, and other to be defined elements;
  • Ensure accuracy of all external and internal materials including website, marketing and other materials;
  • Ensure the Thirst brand and identity is visible, as are those of the identified sponsors (in accordance with our commitments to them) across all communication channels;
  • Coordinate and advise on the selection of any day to day relationships with external agency partners;
  • Brief and oversee the work of internal and external team/agencies, for example - the media & PR teams, as well as logistics team;

3) Reporting

  • Develop robust KPI's in consultation with the Thirst team and sponsors, and deliver regular reports of campaign results including evaluation against KPIs;
  • Managing the implementation, tracking and measurement of the campaign to ensure we identify and measure success;
  • Maintain regular measurement of the ROI of the campaign;
  • Ensuring appropriate reporting after the campaign to sponsors and relevant third parties and key stakeholders;

4) Sponsor Relationships

  • Collaborate with stakeholder partners and sponsors on coordination of campaign activities amongst those partners and sponsors;
  • Create campaign production schedules, monitor activity and notify stakeholders and sponsors of relevant outcomes, fluctuations and plans.

Skills and Experience

  • Must be a highly organized, passionate individual with a willingness to “go the extra mile” and a desire to make a difference.
  • Dynamic self starter with demonstrated ability to deliver in highly complex, often stressful environments.
  • Experience in dealing with multiple stakeholders across multiple jurisdictions.
  • Demonstrated success in delivering large preferably global campaigns.
  • Demonstrated understanding of how to leverage limited assets and resources to create global impact.
  • Understanding of the global media markets, and preferably experience in dealing with multiple agencies.
  • Ability to be flexible and to operate well under pressure
  • Project management experience preferable.